Sales teams face many challenges in their jobs, but, unfortunately, the most common ones come from within their own organizations. It starts with sales managers who, due to the many items on their plate, fall behind on developing their salespeople causing new team members to feel unequipped. They are given account lists and told to jump in headfirst with minimal onboarding and, in many cases, no selling system in place. More training availability is one of the most common requests from salespeople. 

Millennials and Gen Z are two generations of salespeople who are open about wanting to know how they're being developed. Almost 50% of millennials would consider quitting a job that didn't provide learning opportunities, and 60% of Gen Z want opportunities to learn so that they can improve at their job. Many companies recognize that they're not doing a good job developing employees, and don't have clear processes for onboarding, career planning, or career path development. As a result, they have a fundamental recruitment and retention issue, particularly with the younger workforce.    

CPR Saves Sales Teams  

The CPR sales process enables consistent, predictable, and repeatable results. It allows you to join the companies rated highly on employee training that recognized 53% lower attrition while developing a world-class sales team that addresses each role's needs. We tailored our training to the beverage industry sales processes, so you can feel confident that your team will be prepared for your industry's unique challenges. With our consistent, repeatable, predictable sales enablement system, your sales team will have a blueprint for success that allows them to contribute to your business in weeks, not months.  

What Makes a Sales Process Consistent, Predictable and Repeatable?  

The CPR sales process is effective by design. So, what makes the process consistent, predictable, and repeatable? 

• A consistent sales process aligns with the target customer's buying process, focusing on their business needs and goals and recommending solutions that help them achieve their objectives. For alcohol beverage distributors, those concerns and objectives are likely whether your beverage will sell and if they can make their desired margin.  
• A predictable sales process allows your sales team to visualize and realize results in particular scenarios. They'll be able to prepare a compelling value proposition tailored to each customer that overcomes the most common objections.  
• A repeatable sales process provides a more predictable result. The CPR sales process teaches your sales team how to deliver their message in an impactful, influential, and highly effective way every time, resulting in consistent sales within weeks.   

Beverage industry sales processes can be simplified, strengthened, and reinforced continuously by applying CPR. What does that mean for your business? For every $1 you invest in training your sales team, you can expect to realize a $4.53 return. That translates to an impressive 353% ROI.  

Don't Use the Buddy System  

The idea behind the buddy system is to pair less experienced salespeople with veterans, so you always have someone to save the day if things go south. In theory, you have a better chance of clinching the sale but in reality, you have one person doing the work of two, making your team half as effective as it could be. With CPR, you can transform your sales culture from relationship selling into a skill-based, value-based, and empathy-based selling culture, making every person on the team an effective sales professional and allowing you to recruit top talent, increase employee retention, and achieve more sales and higher profit margins.  

Put CPR Systems in Place  

The concept of adapt and overcome is what keeps your sales team motivated despite the obstacles. However, to prepare them for adapting to continuous change, you'll have to embrace a continuous learning culture. Effective and successful culture transformation isn't a one-and-done proposition but is a continuous process that must be started now. Like steering an ocean liner, it takes a while to turn, so you have to prepare well in advance to get on the right course.  

A great company has continuous learning opportunities. Surprisingly, of the organizations that invest in training, less than half provide post-training reinforcement. The ones that do have 34% more first-year salespeople reach their quotas. The right sales training sets your beverage sales team up for success, establishes your sales culture, and reinforces the successful patterns and behaviors that separate the high performers from the rest. It provides a tangible example of how you are investing in each person on the team by periodically taking a step back from making the sale to impart the type of content, communications, and timing that creates results quickly and consistently. 

Breathe Life into Your Sales Team With CPR 

The beverage industry sales processes of the past work obviously work for some motivated high achievers. There are always the few natural salespeople who can sell anything to anyone. But why should you risk your business's success hoping to catch a unicorn when you can train each member of your sales team to be a high performer? The CPR sales process allows you to breathe new life into your sales team by applying a Consistent, Predictable, and Repeatable sales process that sets every team member up to achieve their full potential.