PRIME+ Selling System Blog

Are you struggling to keep your sales team motivated and successful? You aren't the only one! Most BevAlc sales teams are clamoring to get ahead of the competition with a more efficient selling approach.

The problem is that many salespeople aren't adequately prepared for closing the deal with their customers naturally. They must be taught and regularly retaught the best methods for selling successfully.

The benefits of continuous learning and development should never be underestimated when it comes to leveling up your sales team. With the right process, your salespeople could be equipped with the proper skills to produce consistent, predictable, and repeatable results.  

What is CPR?  

Having an effective sales system in place is essential to the success of your business, and CPR - a consistent, predictable, repeatable process - is the answer.

This is especially true in the beverage industry, where retailers want assurance that their products will sell and earn a 40% margin. It's also important because 42% of salespeople cite their greatest challenge as incorporating more urgency into their sales process, while another 35% cite overcoming objections. It doesn't help that company goals aren't often achieved for ten months or more, according to 42% of sales reps.

A CPR approach streamlines the sales process. First, it addresses potential questions and concerns ahead of time to establish consistency. It helps demonstrate a value proposition to overcome the most common challenges and creates a repeatable sales process that achieves success in weeks rather than months.

So, why should you use CPR for your sales team?

The answer is simple: you'll see better results. More specifically, you'll see improvements in the following areas:

• Continuous learning will become a part of your workplace culture — not only improving customer experiences with more knowledgeable salespeople but motivating your team to continuously get better.  
• Attract top talent into your establishment — job seekers with the skills and qualifications you are looking for aren't easy to find. However, you'll have the upper hand when they see that you have a great process in place for them to reach goals in the position. 
• Boost your employee retention — more employees will be willing to stick around and pass on opportunities with the competition if they feel they are getting the professional development they need to succeed with your company.  
• Establish a clear sales process for your team — without the confusion of what to do or say next to get a sale, your team will better understand the activities that generate revenue for your company. This insight into a clear sales process will let them know where they should be putting all their focus.  

What are the benefits of CPR?  

CPR is a solid process that will transform your sales team right off the bat, generating more revenue and achieving goals sooner rather than later. The results will speak for themselves, but in the meantime, these are the most important benefits of CPR.  

Reduce turnover 

Employees are now prioritizing their professional development — so much so that they're willing to leave their current position if another company is offering opportunities yours is not. In fact, research shows that 94% of employees are more inclined to stick around for the long term if their company helps them learn. Another 36% of staff and approximately half of Millennials say they'd quit their jobs for better learning opportunities.

A CPR process will arm your sales team with the knowledge they need to do their job efficiently, inherently making them happier with their position at your company.  

Develop a reliable strategy  

If you're looking for consistent results from your sales team, as you should be, you'll need a reliable strategy for personalizing your value proposition. This is important because a substantial portion of salespeople aren't informed enough on product features, benefits, and usefulness to convey to customers why they should purchase.

A Harvard Business Review study supports this problem, adding that more than half (54%) of buyers feel that their sales reps can clearly show how the product benefits their business.  

Boost the success of your sales team 

Your sales team will determine the success of your business, so why wouldn't you do everything in your power to improve their success? This begins with a CPR process, especially since studies show that a formal sales process generates up to 28% greater revenue for companies compared to those that don't have one in place. In fact, 90% of companies with a formal, guided sales process like CPR were ranked as the highest performing. 

Does Your Sales Organization Need CPR?  

If your sales team isn't performing at their best and bringing in the revenue you desire, you need a CPR process. Not only has CPR been shown to improve your staff's skills and learning, but it has also been linked to growth opportunities such as reduced employee turnover, improved employee retention, and better ROI. Want to learn more about how CPR can transform your business? Download our one-sheet, Does Your Sales Organization Need CPR?